Until now, Guests could only experience the thrill of " what will I get" after purchasing a three-inch Vinylmation figure and opening the package. But now, the Mickey Mouse shaped vinyl figures will soon be traded at D Street, the Vinylmation flagship store in Downtown Disney. More trading locations will be added in phases.
Luckily,Cast Members need not wear lanyards with 3-inch figures around their necks. A box with numerous doors that debuted at the first-ever D23 Expo in 2009 is being used for the new trading program.
Steven Miller, project manager for Disney Trading, spoke about the un-expected Guests reactions to the new offering at the expo.
"We created a mystery box and we had an open box", he saided. "When a Guest came to trade, nine times out of ten they chose the mystery box. We found that people like the thrill of the un-expected".
Vinylmation......Dr Lee
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