Let The Memories Begin:

What a journey we've been on over the years...

We celebrated a milestone with Happiest Celebration on Earth. We awarded 1 million dreams with Year of a Million Dreams. "What will you celebrate?" provided guests with amazing ways to mark their special milestone with pure Disney magic.

Starting Sept.23, Let the Memories Begin will allow guests and cast members to share those special experiences that can only happen throughout Walt Disney Parks and Resorts.

Every parent knows the treasure memories can be. They're the only way to keep our childern forever young. And Disney memories? They're magical things filled with color, music and laughter.

But memories aren't just for our guests...

...the memories are also for us, our Cast Members.

At the heart of this campaign are guest stories, content they create and share. This "user-generated content" will be featured in TV spots, online and print ads, broadcast specials, promotions and a brand- new website.

During this year of new memories, look for those moments and memories that only Disney can make, not only for guests but also for you as a cast member.

Throughout the Let the Memories Begin campaign, we will keep you updated on news, updates and offerings.

Remember, no matter what roles we play,we also create magical memories for ourselves.(as bartender at club 33, I truly have "alot" of happy memories, from guests to fellow cast members.)

DR LEE