While watching " Extreme Makeover Home Edition" you realize that the family featured is enjoying themselves at Disneyland while their dream home is being built. Or perhaps you see a commercial promoting Star Tours-The Adventures Continue at Disneyland or listening to Mark & Kristin of KOST 103.5 FM broadcast live from Sleeping Beauty Castle. Perhaps your family watches the TV special, Disney Parks Christmas Day Parade. Ever wonder who is behind the scenes of those projects? That team is Broadcast Services and they are right in our backyard.
Broadcast Services provides a specialized service for our Disney partners. From initial project request to the completion of the final product, this team of cast members plan project logistics for any professional camera crew that comes to shoot at the Disneyland Resort. Whether it's staying on budget, hiring a jib camera operator or handling talent, this team manages all of the preplanning work.
Once a project is accepted, it is assign to a production manager that determines a shooting schedule and works closely with a Broadcast logistics manager. Together, they set up all the shooting elements in our theme parks, always keeping our guests in mind. Broadcast Services want to create minimal impact on these guests and their stay in the theme parks.
Once a project is planned, a crew tapes all required shots, whether it's a commercial, a scripted TV segment, live-to-tape TV special or B-ROLL ( footage used to complete an edited piece). With every detail already planned out, the team is perpared to capture the moments that soon air on TV. And those billboards or magazine ads? Those logistics are arranged by this team as well.
Broadcast Services also deals with the lighting and technical expertise needed to support all projects. Anything you see that takes place at the resort comes through this team. That could be a 'Dancing with the Stars' segment, a live weather hit on ABC or the video updates at Blue Sky Cellar. Without this teams help,these projects would not become reality.
After the footage has been utilized, what Happens then? Much of it is edited and downloaded into Media Asset Management Systems. Staff Editor and Department Archivist teams keep track of all department footage which traces back to the construction of Disneyland itself. Then, when clients are producing a project and need additional footage to tell the story, they request specific footage to insert as a background to a voiceover or to enhance a specific message.
So whether it's for TV production or radio remotes, Broadcast Services plays an important role in the success of thousands of projects a year used to market the Resort. It takes a lot of planning, but to them,it's just show business!
DID YOU KNOW?
Broadcast Services manages, coordinates, shoots, edits and executes projects for 34 different clients including Public Relations, Promotions, Marketing Special Events, Original Programming, WDPRO, Entertainment, Sales, and synergy partners such as ABC-TV, WDI, the Disney Channel,ESPN, Disney Cruise Line, Disney Vacation Club, and Buena Vista Marketing.
Amazing group of cast members...DR LEE