Disneyland creators are turning to an old-fashion method of giving out information to guests: a newspaper!
The Buena Vista Bugle debuted this summer at Disney California Adventure Park as part of the park's makeover to explain new features. Disney is producing the information in a very 1920s and 1930s way, matching the architecture and style of the Buena Vista Street entrance corridor.
Disney California Adventure Park Cast Members borrowed the concept from its neighbor- Disneyland Park, which produced The Disneyland News beginning in 1955. At California Adventure Park, Buena Vista Street is the equivalent of Disneyland's Main Street,U.S.A., where The Disneyland News used to be distributed.
Disney California Adventure Park wanted to find something besides the map and guide to tell stories of the park to Guests. The Red Car News Boys street show had entertained with a newspaper as a prop, so Cast Members decided to add a real four-page newspaper for the first month of Disney California Adventure Park's expansion, which debuted in June.
But the Bugle gained popularity: between 12 percent and 15 percent of surveyed Guests reported that they got information from the newspaper. And it's common to see guests relaxing on a park bench or sipping a Starbucks coffee at an outside table, flipping the pages.
The fonts, writing style and features, and even the gritty black-and-white print are all like those of the newspapers of that era.
The copy comes from an in-house writer but in the voice of the characters of Buena Vista Street. A snarky, fictional food critic, Inglebert Irving, gives recommendations on drinks and appetizers. A celebrity-sighting column shows where characters can be spotted. The back page is designed in the style of a want-ad section, but has listings of shows, entertainment and stores.
The bottom corner has a high-tech addition: a QR Code to download the park's official Twitter account.
Cast Members are now handing out the free newspaper's third edition, which is also available on metal racks and counters. Disney is already planning a Halloween and holiday editions.
Its called imagination...Dr Lee