The culture of safety at The Walt Disney Company can be traced back to the 1940s, when the Walt Disney Studios began producing public service announcements and training films for the government. Films such as "Four Methods of Flush Riveting" were used in the production of aircraft during World War II, and "Environmental Sanitation" and "Water, Friend or Emeny" helped our troops stay healthy.
Walt Disney realized that animation was an effective medium to convey complex topics in a way that was easily understandable. After the war ended, the studios made training films for General Motors (ABC of Hand Tools") and Firestone ("Building A Tire"), among others. In the 1950s, Disney created safety films starring Jimmy Cricket, covering such topics as fire, water and electrical safety. The studios continued to produce films from the 1960s through the 1990s, with such titles as "Freewayphobia," "Donald's Fire Survival Plan," "Understanding Alcohol Use and Abuse" and "Fitness and Me: How to Exercise."
The tradition continues today with the award-winning series "Wild About Safety: Timon & ;Pumbaa Safety Smart." The Walt Disney Parks and Resorts Worldwide Standards and Auditing group started the program 10 years ago with a variety of Guest communications, including a set of safety tips cards. Under the guidance of Disney Chief Safety Officer Greg Hale, and in association with Disney Educational Productions and the Underwriters Laboratories, the program has blossomed into a series of safety films. It has been dubbed into about 20 languages and seen by more than 120 million Cast Members and Guests worldwide.
Safety is a good thing...Dr Lee