Disney enthusiasts know that Walt Disney pioneered the use of animation in motion pictures. However, Walt also utilized television programming to promote Disneyland Park before it opened in conjunction with his feature animation and live action projects when many producers thought television would cut into their profits. "Disneyland" the weekly television series ran from Oct.27, 1954 through Sept.3, 1958 continued for 25 more years with different titles.
The first episode was entitled "The Disneyland Story" and Walt gave viewers a tour of the Walt Disney Studios and a model of the under-construction Disneyland Park. The series was tied into the same realms that could be found at Disneyland that included Fantasyland episodes featuring Dumbo and Alice in Wonderland and in Frontierland, Walt show-cased live-action episodes of Davy Crockett.
Additionally, there were previews of Disneyland. Viewers were brimming with anticipation by the time Disneyland opened in July 1955 due to the TV program. The public was eager to enter a magical land where they could meet their childhood heroes, favorite characters and experience adventures they had only seen on television and on the silver screen.
Much like today, many people across the globe get excited to hear about what new and exciting experiences will be available when they visit the Disneyland Resort. If there is one constant in Disneyland history, it's that we will continue to grow and change as time goes on.
DR LEE
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