Seldom Praised Works of Art...
At Disneyland and at Walt Disney World, as in any other organized establishment, how could you hope to find your way around without the visual aids of signs and directions?
This means of communication, in its early form nothing more than a simple printed signpost, has become an art in its own right, with the use of delicate to bold lettering and graphics.
At Disneyland, 14 dedicated artists in the Sign and Pictorial Shop make sure that identifying signs within the Park are easy to read, pleasant to the eye and themed to the area and time which they represent. Their talents go beyond the painting of signs, since they are also responsible for the fresh and realistic appearances of Disney character heads, animated figures, posters and stage backdrops. Although designs and art work may originate in the Walt Disney Studio or from WED Enterprises(the "Imagineering" Division of Walt Disney Productions), it's up to the craftsman and women of the Sign Shop to mix the authentic colors and apply their handiwork by brush or airbrush to any project where touching up is needed.
But it is to the colorful signs throughout the Park that the Sign Shop artists point with the most pride. Just look at them! The Disneyland City Hall, American Egg House, Candy Place, Camera Shop, Antiques, Pirates of the Caribbean, the good ship Columbia, Jungle Cruise, Space Mountain, and many more. Every lettered board, window sign or other display used to identify is a beautiful example of their demanding albeit satisfying art.
Where would we go- wandering aimlessly, searching, forever searching- without them?
DR LEE
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